“Good Design is...”. Dieter Rams inspires a debate in the BDW19

Talks by Feminist Internet and Zak Group in a multidisciplinary panel of speakers


This year, all the associations of FAD, have set to work to be able to offer during the Barcelona Design Week a reflection on what Good Design means and if our profession is ready to represent that. This reflection, in the DNA of any discipline observing itself, tries to follow the lead inaugurated by master Dieter Rams with the «10 principles of Good Design», which have been proved timeless and still valid in contemporary contextualization.

Therefore, ADG-FAD has help to curate a selection of professionals from all disciplines and design trends to think together what these basic principles are today.

With «Good design is ...» Talks we present Feminist Internet, Deutsche & Japaner and Zak Group joining Maria ke Fisherman, Lolo & Sosaku, Chris Lefteri, Lievore + Altherr Désile Park, Apparatu, La Col, Curro Claret, Harquitectes, Tina Gorjanc or Anne Lacaton in a unique oportunity, creating a powerful epicenter of reflection, creativity, inspiration and, above all, self-criticism and good design. Graphic Design, Advertising, Architecture, Interior Design, Product Design, Fashion, Art, ... national and international representatives of all disciplines analyzing projects, principles and values ​​ in their professional practice, following the capital reflection inherited from Rams, who defined:

Good Design:
1. Is innovative
2. Makes a product useful
3. Is aesthetic
4. Makes a product understandable
5. Is unobtrusive
6. Is honest
7. Is long-lasting
8. Is thorough down to the last detail
9. Is environmentally friendly
10. Involves as little design as possible

It will be an opportunity to answer the key questions of the profession today: What is necessary and unnecessary in the current production and consumption model? What is the responsibility of design in the way we live and care for the environment? Is the hedonistic part of the creative act compatible with the vocation to service society? Which role should technology play in the design of goods and services? How can design help people to interact more democratically?

9 a 20:30 h
Disseny Hub Barcelona. Auditorium.

ADG Members 20€
General 30€
Pack (5 tickets) 120€

Además, dentro del ciclo de actividades «Good design is…», proyección especial de Rams (2018), realizado por Gary Hustwit (Helvetica, Objectified y Urbanized),  documental que explora la figura del creador de los «10 principios del buen diseño» y, sin duda, uno de los diseñadores más influyente del siglo XX.

In addition, "Good design is ..." activities also includes a special projection of the documentary Rams (2018), by Gary Hustwit (Helvetica, Objectified and Urbanized), that explores the figure of the creator of the "10 principles of Good Design" and, undoubtedly, one of the most influential designers of the 20th century.

19:30 h
Disseny Hub Barcelona. Auditorium.

 ADG Members free entrance with previous registration
General 5€


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