Disegno desde el helio atmosférico, Young Talent Award 2018

Jordi Giménez Tur wins the Grand Laus in the students category

Disegno desde el Helio Atmosférico by Jordi Giménez Tur

When asked what the designer of the future will look like, Jordi Giménez Tur offers an answer that re-thinks functions, casts doubt on established preconceptions and, on a more personal level, aspires for a radical change in the perception of design within all fields. His Disegno desde el Helio Atmosférico is ambitious, contradictory and disruptive.

Typography is the main item in this project that you can see it close to the work of Alexis Mark or Larissa Kasper and Rosario Florio, where the simplicity of the form is occasionally broken by instances of discursive graphics, in which the narrative provided by the graphic forms accompanies the theoretical content. It also ponders on the rules of Dogma 95, written by Lars Von Tirer and Thomas Vinterberg. 

Disegno desde el Helio Atmosférico is almost a letter full of utopian desires. A brief reflection of my Jordi's ideas about design and an introduction to his influences, both in design and in life in general, all together.


Jordi Giménez Tur, Bau student, interviewed during the Nit ADG Laus 2018:   

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