5th ADCE European Creativity Festival

Rewiring the Creative Machine

Rewiring the Creative Machine

The ADCE European Creativity Festival is an immersive annual event bringing together creative professionals from around the continent for two days of inspirational talks, hands-on workshops, and plenty of networking opportunities.

Each edition of the ADCE Festival strives to present innovative ideas and models that challenge the way we see creativity and inspire shifts in perceptions that will help reshape the future of the industry.

In a world that has increasingly become digital and shifting towards automation, what is the real impact of that evolution on creativity when, in essence, the creative process is messy and unpredictable? How do we think up the best ideas and develop them through new forms of creative collaboration including working together with machines?

This and other considerations are the starting point of the ADCE Festival’18: 'Rewiring the Creative Machine'. As a curated event, participants are exposed to meaningful talks revolving around a major topic of specific relevance to the fields of design and advertising. 

“The creative process is messy. So, how do we explore flow and ways of working together within the complexity driven by technology instead of trying to automate it”
 - Kris Hoet, Festival curator and Head of Innovation in Happiness and FCB Global

Headliners include Martin Weigel (W+K), Maria Scileppi (Dropbox), Tim Malbon (Made by Many), Pip Jamieson (The Dots), Conn Bertish (Cancer Dojo) and Rey Andrade (72andSunny Amsterdam) and Julia Blomquist (Forsman & Bodenfors). Some of the speakers will work hand-in-hand with the participants in one of the programmed workshops covering industry trends, new technologies and powerful working models. These 8 hands-on workshops aim to inspire and challenge participants’ abilities at problem-solving, endurance, collaboration, and innovative ways to enhance their inner creativity. All in all, attendees walk away with new ideas that can make a real impact on their work.

We ADG encourage our members, partners and followers to attend this unique event in Barcelona in order explore how creativity is changing the world, and your role in this transformation, get hands-on training from top industry leaders, learn new processes, tools and techniques that streamline workflows and allows you to work quickly and efficiently, and to connect and share experiences with people from all over Europe.


November 9-10
Disseny Hub Barcelona
*ADG members 50% off

Related news