Bronze

Unit of Packaging and/or Label

Vins Rojalet

Client 
Celler Masroig

Briefing

The product was initially planned to open in new markets. This is a new brand and new line of wines. There isn't a known winery behind the product like advisors, therefore this should be a memorable and impressive label in linear.

Proposal

The “Rojalet” refers to the unique red soil of the area. Abstractly we interpret this as soil strata. At the same time, the graphic for each label tells us about the specific personality of each wine.

Contribution

With the graphic, not only do we have memorable labels, we interpret “Rojalet" and convey the nuances of each of the wines.

Production

—Negre and Blanc: CMYK print + white (with reservation) in foil paper. Matte finish film. —Sel·lecció: Tintoretto Gesso paper + black + gold stamping. —Caps: CMYK + white on metallic.

Credits

Client 
Celler Masroig
Graphic Designer 
Javier Suárez