Silver

Art Direction in Typography

Untangle The Roots

Client / School 
Sin Hilo Records

Briefing

Concept, Art Direction & Design for vinyl artwork for Sin Hilo record label. Mier is a Dutch musician living in Sydney. Untangle The Roots was created during his journey taking us to a personal story of leaving old ties behind

Proposal

Recreate the musical concept of the album through a visual & tactile experience. Representing the tangled past & its roots; undoing & creating new forms, with an organic and delicate illustration combined with the lightness of the material

Contribution

In the current music industry, digital files and fast consumption are kings. Creating a unique piece, carefully produced in a limited edition, increases the life of the object, making it unique and worthy

Production

The production of this piece was a key phase of the creative process.
Units: 300 copies
Ink: Pantone 3395
300g Semitransparent Guarro Casas paper
Printed in L'Anacrònica (Barcelona)

Credits

Client / School 
Sin Hilo Records
Art Director 
Workship
Graphic Designer 
Pilar Sola
Illustration 
Pilar Sola
Creative Team 
Sara Santos, Núria Sierra y Pilar Sola
Typography 
Irkus M. Zeberio (lettering)