Bronze

Graphic Design

unnostalgic

Author 
David Fiene
School 
IED Barcelona

Briefing

The client communicated an unemotional view on time and a drive to look
beyond the obvious. The fictitious term “unnostalgic” became the guiding
concept. Understandable yet provocative it sets the playful and expressive
mood.

Proposal

The proposal creates a conversation with the reader, engaging him to think
deeper about the themes. The design uses surprise and contrast visually and
thematically. The rhythm is vibrant and bizarre yet structured and digestible.

Contribution

Triggers a strong discussion about the importance of time, technology and
music, showcasing the distinct personality and cultural impact of Sónar.

Production

An “unnostalgic” approach through a simple finish, that focuses on the
content. Its format allows for easy production and distribution, appropriate for
a festival as well as a sophisticated environment, enhanced through design.

Credits

Author 
David Fiene
School 
IED Barcelona