Bronze

Branded Content

Trees of ash

Client 
Galicia Ambiental

Briefing

In October 2017, Galicia suffered the worst fire wave of the decade. But in December no one remembered anymore. The briefing was to remember and raise awareness of the tragedy, as well as to help in fundraising.

Proposal

Christmas was approaching and people were going to put the fir tree at home. Our idea was that they would consider buying another tree. But not just any one, but the ashes of the thousands of Galician trees that burned during the fires.

Contribution

Production of a video with interviews to those affected and explanation of the mechanics of the action. Creation of the website for selling ash trees.

Production

Peça audiovisual de 02:34"

Credits

Client 
Galicia Ambiental