Silver

Marketing digital

Telepizza Resurrection

Client 
Telepizza

Briefing

We were looking for a striking digital initiative to increase brand awareness around Halloween.

Proposal

Telepizza Resurrection is a digital initiative that brings back together our withdrawn pizzas. Our followers could vote for the most horrific of them and bring it back to life for Halloween.  

Contribution

We bet on a brave campaign that acknowledges the brand’s mistakes in an honest and fun way. 

Production

We designed a two-staged Landing page that allowed users to participate and vote for pizzas. We also launched contents for owned SM, direct emailing and direct marketing to media and haters.

Credits

Client 
Telepizza
Art Director 
Cristina Pato
Programming 
Loving Pixel
Technical Direction 
Israel Ortiz
Account Management 
Alejandro Lavezzolo, Beatriz Cañal, Laura dos Santos Elena García Bernal, Blanca Otero, Ana Serrano
Creative Direction 
Álvaro Guzmán, Juanan Carrillo
General Creative Direction 
José María Roca de Viñals
Copy 
Viktoria Ali
Executive Creative Direction 
Nerea Cierco, Daniel Rodríguez, Alfredo Vaz
Other 
Planificación estratégica: Nacho Gutiérrez