Gold

TV/Film Identity

Spanish Western

Client / School 
RTVE

Briefing

RTVE (Spanish public television) commissioned us to make the open titles for ‘Spanish Western’, a documentary about Western's films shooted in Spain.

Proposal

Our main idea was to create a typographical landscape. In a top view, we can read the title of the documentary. We design a modular typeface and produce it in wood. The irregular wooden blocks help to create this Western landscape.

Contribution

We try to keep the idea as simple as we can, using only wood and light. We design a produce a modular typeface in wood for the shooting. Also, we had the huge luck to shot with a real craftsman master.

Production

We use two techniques: live action with the craftsman master and stop-motion to shoot the sunrise over the typographical landscape. B&W color and Cinemascope ratio format helped us to achieve the Western's look&feel.

Credits

Client / School 
RTVE
Creative Direction 
Quique Rodríguez
Other 
Artesano: Rafa Martin