Bronze

Branded Content

Sony Yum Yum

Client 
Canal Sony

Briefing

Promote Canal Sony´s culinary programming via an online and OnAir campaign, through out incorporating branded content as a marketing tool.

Proposal

Inspired by the social networks tutorials, we proposed a series of recipes for TV munchies. With a very well defined identity, look and gestures we created a space where different brands and clients integrate naturally.

Contribution

Canal Sony was able to incorporate new and different clients to the Yum Yum format, such as a department store, a brand and a movie promo.

Production

The production designed supporting the Yum Yum format has allowed us to develop pan ecosystem of small spots optimizing the shooting and post production resources to the maximum, allowing us to generate new pieces in a more efficient way.

Credits

Client 
Canal Sony
Art Director 
Montenegro & Lafont
Creative Direction 
2382
Executive Creative Direction 
Laura Armas, Omar Morean
Cinematography 
Montenegro & Lafont
Executive Producer 
Caroline Heredia
Film Director 
Montenegro & Lafont
Music 
Ulises Hadjis
Production Company 
2382
Other 
Ana Lozano
Script 
Clara The Dog