Bronze

Unit of Packaging and/or Label

Señora de las alturas

Client 
VIña Zorzal Wines

Briefing

Viña Zorzal Wines needed packaging for its most special wine: Señora de las Alturas ("Lady of the mountains”), a wine created from the best grapes from each plot. This wine led the way for a significant overhaul of the winery’s former image.

Proposal

On the label the image of the traditional thrush disappears and is replaced by this new version of a thrush flying free. In honor of this family-run winery, each of the three brothers who run the winery has his own version of the thrush.

Contribution

The thrush takes off towards the mountains, where this unique wine belongs. Keep reading for more information.

Production

3000 bottles

Credits

Client 
VIña Zorzal Wines
Art Director 
Daniel Morales, Javier Euba
Graphic Designer 
Daniel Morales, Javier Euba
Illustration 
Francisco Hernández