Gold

Typefaces

SEAT BCN Typeface

Client 
SEAT, S.A.

Briefing

Creation of a corporate typeface. International approach with 5 scripts, 14 weights & 2 variants: Regular & Condensed. The aim is to empower design recognition due to an adhoc typeface following SEAT design.

Proposal

The typeface design is a sans serif typeface with a geometric structure with neo-grotesc finishes. The design contribution is to empower readability in small sizes, a swift geometric accent and alternates creation for singular recognition.

Contribution

SEAT BCN is the first multiscript extended typeface designed and realized in Spain. A typeface to be used in digital, advertising, in-car & retail

Production

An alternate variation with 241 characters has been designed to be used for digital in-car platforms meeting UI/UX standards. SEAT BCN is the perfect tandem between user-product creating a branding connection among different environments.

Credits

Author 
Andreu Balius / Typerepublic
Client 
SEAT, S.A.
Creative Direction 
Andreu Balius / Typerepublic
General Creative Direction 
Eduard Inglés (SEAT, SA)
Creative Team 
Andreu Balius, Ricard García.
Other 
Assessorament lingüístic: Daniel Grumer / Azza Alamedine / Panos Vassiliou / Irina Smirnova.