Gold

Art Direction in Print - Photography

San Miguel Selecta - Caminos

Client 
San Miguel

Briefing

The communication was aimed to emphasize the differentiation of the brand and quality of the product, emphasizing the benefit of the exploration and the aspirationality of that journey, thus arising the interest of the beer in expert target segment.

Proposal

Reflect the background and personality of a brand that has been exploring the world since 1890, understanding that journey as a melting of cultures, lifestyles and, above all, as an ongoing learning.

Contribution

Spread the experience, personality and story of a brand that explores the world in constant search of the best ingredients for one of the best beers

Production

Production of layout and text by the agency. Photographic shooting took place during the shooting of the TV commercial (Israel and Cyprus).

Credits

Client 
San Miguel
Account Management 
Natalia Cazcarra, Iciar Vázquez, Laura del Burgo, Ramón Brea
Agency Producer 
Marta Delgado
Creative Team 
Toni Segarra, David Caballero, Pipo Virgós, Paco Badia, Gloria Hernández, María Fabuel, Eren Saracevic
Other 
Producer gráfica: Susanna Berges, Óscar Armengol
Photography 
Mariano Herrera