Silver

Audiovisuals

Rosalía és betevé

Client 
betevé

Briefing

betevé creates a brand new benchmark, interpreting the digital generation and the present times. A format that allowed us to promote content outside the television screen and instead within a digital social environment.

Proposal

We realised an influential audiovisual piece featuring Rosalía – not only as an emerging artist, but also as a citizen. A format that allowed us to promote content, outside the tv, within a digital social environment.

Contribution

By enhancing talent and outsiders, creating a new image of the city through the people that are making Barcelona lively and inspiring.

Production

The audiovisual pieces were realised during 3 days, consisting 1 short film of 4 minutes, 5 short content videos and another 10 short takes to accompany the campaign across different platforms and formats. Produced by White Horse.

Credits

Client 
betevé
Art Director 
Folch
Graphic Designer 
Folch
Animation 
Norte
Agency Producer 
White Horse
Creative Direction 
Folch
Creative Team 
Folch
Executive Creative Direction 
Folch
Cinematography 
Julietta Lutti
Executive Producer 
Albert Folch, Rafa Martínez, Pol González
Film Editing 
Paula Giménez
Film Director 
Pol González
Music 
Blai Barba
Production Company 
White Horse
Other 
Stefano Colli
Photography 
Leo García Mendez
Production Manager 
Maloles Rodríguez
Typography 
Px Grotesk, by Nicolas Eigenheer