Gold

Press

Reforma Horaria

Client / School 
Generalitat de Catalunya

Briefing

Create a graphic campaign that generates a favourable public opinion towards the upcoming changes that the catalan government wants to introduce in the management of time.

Proposal

The campaign shows different benefits of a better management of time. The use of illustration and different visual metaphors make the message interesting and understandable for all citizens

Contribution

The Time Reform has a lot of detractors. Creating positivism was essential for the success of the campaign, which had great impact on all media.

Production

The campaign is part of a campaign that was on air in all catalan newspapers for three weeks,

Credits

Client / School 
Generalitat de Catalunya
Art Director 
Usted
Graphic Designer 
Usted
Illustration 
Magoz
Account Management 
Usted
Creative Direction 
Usted
Copy 
Usted