Bronze

Spots

Recuerdos

Client 
Mercedes BENZ España, S.A.

Briefing

Continue to strengthen the Mercedes-Benz strategy to reach new audiences, showing how attractive their cars are now also for those who never thought about having a Mercedes.Continue using celebrities but in areas not associated with the brand target.

Proposal

After the latest campaign wity David Muñoz, wellknown chef with three Michelin stars, we chose Maribel Verdú, a benchmark in the world of Spanish cinema, a more "bohemian" audience area usually not considered Mercedes-Benz target.

Contribution

Keep transforming Mercedes-Benz in a close and attractive brand even for those who never had in mind in terms of choosing their car.

Production

We created a TV commercial.

Credits

Client 
Mercedes BENZ España, S.A.
Art Director 
Aurora Hidalgo, Tamara Martín, Marta Pastor
Creative Direction 
Gonzalo Urriza
Copy 
Gonzalo Urriza, Héctor Alfonso, Víctor Batlles
Executive Creative Direction 
Carlos Jorge
Film Director 
Andrés Salmoyraghi
Production Company 
Pueblo Films