RECÁRGATE DE VIDA

Bronze

Spots

RECÁRGATE DE VIDA

Client 
CESIDA

Briefing

Carry out an awareness campaign about people's need to be tested for HIV in order to reduce the global viral load. Greater knowledge = lower risk of infection

Proposal

We simulated a videogame in which our protagonist had risk encounters that raised his "bar of uncertainty" about a possible contagion. Taking the test allows you to reduce your level of uncertainty and recharge yourself with life.

Contribution

Careful treatment of a thorny issue through 16-bit videogame codes, contemporary with the target set in our campaign.

Credits

Client 
CESIDA
Art Director 
Vicente Curto
Graphic Designer 
Vicente Curto
Illustration 
Vicente Curto / El OVNI
Animation 
El OVNI
Account Management 
Paula Fernández Masó / Carolina Cabezón
Agency Producer 
Paula Fernández Masó
Creative Direction 
Salvador Albacar
Copy 
Álvaro Urueña
Design Manager 
Vicente Curto
Film Editing 
El OVNI
Production Company 
El OVNI
Script 
Álvaro Urueña
Writer 
Álvaro Urueña