Silver

Integrated On-line Campaign

Pull & Bear #bemorebarrio

Client 
Pull&Bear

Briefing

An international campaign with a very low budget. We should be able to create a concept that is easily adaptable to all markets and to express the essence of Pull & Bear: modern, fresh and young. And be able to generate global notoriety.

Proposal

Our proposal was to value the normal and everyday life. And we express through the Neighborhood: the meeting place between the global and the local, present in all parts of the world. And we did it through a song composed by Sheppard.

Contribution

• More than 4,000,000 views on YouTube . • Spread in more than 64 countries. • More than 100,000 views of the replies of the campaign.

Production

We are committed to roll Sheppard and each of the covers in his native neighborhood with its distinctive features and its own personality. A cheerful, young and unbridled aesthetic; a close, friendly and very human tone: a tone neighborhood.

Credits

Client 
Pull&Bear
Art Director 
Paco Badia, Eren Sarecevic
Graphic Designer 
Eren Sarecevic
Account Management 
Joana Caminal
Agency Producer 
Pau Cabarrocas, Susanna Bergés. Silvia Romero, Annita Rodríguez
Creative Direction 
Toni Segarra, David Caballero, Paco Badia
Copy 
Jose Hortelano
Film Director 
Darío Peña
Production Company 
Canadá. Animal Maker
Other 
Cristina Pagador. Alberto Murtra. Carolina Guzmán. José María Piera, Toni Garrido, Gonzalo Madrid
Photography 
Virgili Jubero