Bronze

Graphic Design

PREJUICE

Author 
Lorena Muñoz
School 
EASD Mérida

Briefing

Despite the apparent homosexual acceptance, homophobia remains a very serious problem that we probably do not know its real magnitude. Given this situation, we decided to develop a product in favor of LGBT+ rights.

Proposal

An ingenious product full of irony: a cure for the true illness, homophobia. 6 bottles of flavors (Tolerance, Empathy, Equality, etc.) that aim to convey a message of hope to future LGBT+ generations.

Contribution

Benefits destined to an organization that helps families to accept their LGBT+ children, leaving aside the real product, candy juice.

Production

Distribution in food establishments. Self-adhesive label SH 6020 Plus CC62 of Fedrigoni Selection and SBS cardboard of 380g. The materials and the inclusion of the leaflet reinforce the medicine aesthetic.

Credits

Author 
Lorena Muñoz
School 
EASD Mérida