Postcards & Posters From The Oceans

Bronze

Direct Marketing

Postcards & Posters From The Oceans

Client 
Ocean52

Briefing

Ocean52 is a non-alcoholic beverage brand with minerals from the deep ocean, that devotes 52% of its profits to ocean protection. They enquired us to create a campaign for World’s Oceans Day.

Proposal

We created a series of beautiful postcards & posters that illustrate the ugly truth of ocean pollution. Postcards were sent to 52 world leaders. Posters were exhibited at the UN and in surf shops and restaurants of Spain and France.

Contribution

The initiative had international impact. It was featured in ABC, AS, L’Equipe, Pangeaseed, AdWeek, Culture Pub, The Drum, among others.

Credits

Author 
Conquistadors, New York
Client 
Ocean52
Art Director 
Mauricio Alarcón, Gabi Guiard
Illustration 
Julian Lorenzo, Cecilia Fletcher
Agency Producer 
Aymi Beltramo
Copy 
Mauricio Alarcón
Executive Creative Direction 
Mauricio Alarcón
Film Editing 
Freddy Arenas, Bernardo Revilla
Film Director 
Freddy Arenas
Music 
Pretty Good Songs, Found Objects
Other 
Sonido: Beacon Street, Venice