Silver

Digital

POOL

Client 
ELISAVA

Briefing

Digital editorial platform for a brand, that should work as a channel for a sensible message. The digital platform has to communicate the initiative indirectly, with eye-catching content that manages to create conscience.

Proposal

Create an editorial "umbrella" to achieve a re-positioning of Leica towards its more artistic and revolutionary side. Is designed a simple, direct and without artifice graphic narrative about time and its valorization.

Contribution

In a reality saturated with images and information, the immediacy of: headline + photography is eliminated. Here is the user who has the power to take the time to decide on what to inform and how to navigate the platform, not the other way.

Production

The contents will be added in the different threads and after a stipulated time they will be moved to "Archive". It is used the red color as a graphic connection with Leica its logo will only appear in "about".

Credits

Client 
ELISAVA