Bronze

Lettering / Experimental Typography

Play type

Client 
Pau Ribas

Briefing

Create a graphic element that has continuity over time, with which we can capture the identity of the player and the team in digital or static communications.

Proposal

Based on the tactical game movements in basketball, we develop a modular and alive typography.

Contribution

An animated typeface where each letter is a lettering with infinite options of graphic formalization.

Production

We have used the lettering for the promotions of the games played by the player.

Credits

Client 
Pau Ribas
Art Director 
Sergi Marot, Jordi Chimisanas
Graphic Designer 
Sergi Marot
Animation 
Jordi Chimisanas