Silver

Entire Books

PERU - The Cookbook

Client 
Phaidon

Briefing

Definitive cookbook on Peruvian cuisine by famous and popular chef, Gastón Acurio Goal: broad iconic appeal, instantly communicating subject matter ;stand out among the crowded cookbook market; recipes clearly organized; highly legible typography

Proposal

I designed bespoke typographic patterns (lines, dashes,rules) that form a distinct abstract contemporary identity for the book ( continued on cover ,openers, paper edges) that remind of, but do not copy traditional Peruvian fabrics.

Contribution

Iconic contemporary design with a broad appeal that communicates contemporary Peruvian cuisine and culture without feeling cliché or folklore.

Production

Run:high printed in China distributed; worldwide 4 color, uncoated paper, immitation cloth, foil blocking, ribbons

Credits

Client 
Phaidon
Art Director 
Julia Hasting
Graphic Designer 
Julia Hasting