Original Apparel Kids

Client / School 
Escola Superior de Disseny ESDi


Original Apparel Kids is the creation of an identity of a kids fashion brand to be introduced into the market.


The goal is to unify the visual and verbal identity of the brand. The design style responds to the graphic demands of the brand and offers corporate and communicative possibilities through various applications and supports.


Taking into account the area where it belongs, this project stands out for its synthesis capacity, which offers an evolutive and unitary potencial in the different areas of the brand.


The final result allows for its implementation. The conceived brand has a small format and it is thought to be widespread through specialized channels whereas the online medium is meant to reach the general public.


Client / School 
Escola Superior de Disseny ESDi