Gold

Animated Corporate Identity

Orangina Schweppes España - “Lo Mejor está por Llegar”

Client 
Schweppes Suntory España

Briefing

To come up with the slogan of the annual Orangina Schweppes convention, attended by marketing/sales people and managerial staff. We made the most of the slogan optimizing the predisposition of the team to accept subsequent messages.

Proposal

Begin the convention by conceptually and emotionally positioning the attendants through motion graphics that bring the proposed slogan alive. The piece, which acts as visual poetry, focuses on a motivating voice-over message.

Contribution

Ability to conceptually and aesthetically synthesize the essence of an event. Maximum emotion through a combination of extremely simple elements.

Production

The final piece, which is closely associated with holding the Orangina Schweppes Spain convention, is only used once, to begin this event.

Credits

Client 
Schweppes Suntory España
Art Director 
Víctor Izquierdo
Graphic Designer 
Víctor Izquierdo; Carlos Bretones
Animation 
Offbeat Studio
Account Management 
Lucía de la Vega; Miki Tono
Creative Direction 
Víctor Izquierdo; Nacho Macho
Copy 
Nacho Macho
Executive Creative Direction 
Antonio Piñero
Production Company 
Offbeat Studio