Silver

Outdoor Advertising

Nike - Moscow Real Girls

Client 
Nike

Briefing

Build on Nike Women’s global ‘Better For It’ platform and inspire Russian girls to get their sports on.

Proposal

To inspire Russian woman to get active, we launched a national campaign for Nike Russia, which celebrated the girls who are breaking stereotypes and embracing sport as a part of their everyday lives.

Contribution

Building on Nike's global ‘Better For It’ platform we created a Russian campaign to celebrate the 'Real Girls of Moscow' and inspire all Russian woman

Production

Or national campaign highlighted renowned female Russian athletes who represent the new attitude towards sport and have a wide-reaching influence. By shining a light on them we shined a light on what being active means to all Moscow girls.

Credits

Client 
Nike
Art Director 
Ignasi Tudela
Creative Direction 
David Smith, Alvaro Sotomayor, Craig Williams
General Creative Direction 
Mark Bernath, Eric Quennoy
Copy 
Zoe Hawkins
Film Director 
Carlos Serrao
Music 
Glintshake / MassiveMusic
Production Company 
Terrie Tanaka Management
Photography 
Monica May