Bronze

Corporate Identity for a medium-sized or large company

Moss

Client 
Meliá Hotels International

Briefing

Branding, naming and storytelling for a new gastronomic concept for MHI, both nationally and internationally. Organic philosophy through a kitchen that respects agriculture, in a simple and natural space.

Proposal

Identity based on the use of an ultra condensed type in which the "O" of Moss is a perfect circle. System based on the "O" which can be replaced by any element or serves as a container. We create identity without the need to use the brand.

Contribution

Dynamic and versatile system that allows to solve infinity of applications in a creative manner. Creative copy and alphabet with personality.

Production

Signage, stationery, restaurant applications (placemats, menus, cards etc.), art direction in photography, packaging...

 

Credits

Author 
StudioRoses
Client 
Meliá Hotels International
Art Director 
Rafa Roses
Graphic Designer 
Laureline Lavergne
Creative Direction 
Rafa Roses
Photography 
Olga Planas