Martín Códax Albariño “Fillo do Atlántico”

Bronze

Art Direction in Print - Photography

Martín Códax Albariño “Fillo do Atlántico”

Client 
Bodegas Martín Códax

Briefing

We had to look for a different concept for the brand, based on its product truths and which will fill the local market with pride, as this is where the brand is well-known, and also to ensure this is relevant for the rest of Spain.

Proposal

A portrait with five characters who explain how the Atlantic ocean has an influence on their lives. Our protagonists were a shellfisherwoman, a goose-barnacle collector, a cook, a seaman and a wine producer.

Contribution

Real portraits of five characters took us to Galicia to see their ways of life involving the sea and how the Atlantic lets them earn a living. A genuine philosophy of life which fills the brand with truths and gives it a relevant position.

Production

With an extremely low budget we shot a long piece for local TV and online, as well as five interviews (one for each leading character) to distribute in customer social networks.

Credits

Client 
Bodegas Martín Códax
Art Director 
Nacho Ginestra
Account Management 
Juan Badilla
Agency Producer 
Patricia García
Creative Direction 
Tuning
General Creative Direction 
Tuning
Copy 
Tuning, María Cerdán
Creative Team 
María Cerdán, Alejandra Velasco
Photography 
Yosigo