Bronze

Art Direction in Audiovisual

Marset 'Wood'

Client 
Marset

Briefing

Teaming up with White Horse, we conceptualised and produced two clean audiovisual productions which bring to the spotlight the aspect of Dipping Light and the Discocó lamp according to Marset’s brief.

Proposal

Each audiovisual essay breathes its own identity without losing the sense of collection. Creating a dialogue between materials and using metaphors, we project simplicity and sophistication through the interaction of materials.

Contribution

The new campaign is a tribute to the aesthetic of the lamp and an exercise in conceptualisation of the satisfactory outcome of the production.

Production

We curated a measured visual setting which allowed video and photography to take place at the same time. White Horse released both audiovisuals in one day. Direction: Pol González. Sound by Ekhi Lopetegui.

Credits

Client 
Marset
Art Director 
Folch
Graphic Designer 
Folch
Agency Producer 
Tamara Raimondi, Ferran Bassaganyes
Creative Direction 
Folch
General Creative Direction 
Folch
Cinematography 
Juju Lutti
Executive Producer 
Albert Folch, Rafa Martínez, Pol González Novell
Film Editing 
Bernat Granados
Film Director 
Pol González Novell
Music 
Ekhi Lopetegi
Production Company 
White Horse
Other 
Camera Assistant: Natalia Regás; Camera Support: Augustín Rugiero; Gaffer: Christian Masheroni; Gaffer Assitant: Constantín Enache; Art Department: Pense & Patricio Rivera; Runner: Nicolás Vila; Colour Gradient: Lara Vilanova; Parc Audiovisual Catalunya
Production Manager 
White Horse
Typography 
Neue Haas Grotesk, by Fonts Bureau