Bronze

Art Direction in Audiovisual

Marset: Product Series

Client 
Marset

Briefing

We introduced Marset and its products on a secondary layer in the previous campaigns. With ‘Product Series’ we decided to turn the spotlight to the lamps, displaying them as artworks as part of a new brand series approach.

Proposal

Treating the lamps as pieces of art, we wanted to bring them into a sublime space where the visual effect of the light is the protagonist. Curating a display that would set the mood of an art installation, the campaign took shape.

Contribution

We wanted to unveil behind the creation of light, highlighting its artistic origin and the mechanical beauty behind every product.

Production

The shooting was conducted with photographer Marçal Vaquer. A delicate imagery set in the same environment as the audiovisual conversations to be used for the new catalogue and other communication tools.

Credits

Client 
Marset
Art Director 
Folch
Graphic Designer 
Folch
Agency Producer 
White Horse
Creative Direction 
Folch
Cinematography 
Pol Gonzalez
Executive Producer 
Albert Folch, Rafa Martínez
Film Editing 
Bernat Granados
Film Director 
Pol Gonzalez
Music 
Blai Barba
Production Company 
White Horse