Bronze

Art Direction in Typography

Màquina&Tabla

Client 
Màquina & Tabla

Briefing

To develop a wide range of multi-origin spanish wines, perceived as a whole but split into separate ranges while keeping each product with highly stressed identification values. Conceptually intricated, deep and powerful.

Proposal

Collage of engravings to create a macabre and illusive narrative to represent each wine in its winezone through own animals and places. Màquina&Tabla (the brand) means the fight humanity/nature, the winemaking essence. Nature (grape) must prevail.

Contribution

A thematically refreshed version of the classical ancient engravings, to represent the different wines as a group while keeping particularity.

Production

Fron 2 to 3 spot offset inks with selective debossing.

Credits

Client 
Màquina & Tabla
Art Director 
Joan Josep Bertran
Graphic Designer 
Joan Josep Bertran
Illustration 
Error Design