Silver

Unit of Packaging and/or Label

Malaspiedras

Client 
El Mozo Wines

Briefing

We had to create packaging for this brand’s single-vineyard wine that would convey the personalities of Gorka and Itxaso, the team of winemakers who run this winery and produce a very unique wine with limited production.

Proposal

While this factor complicates things for the winemaker, the stones and pebbles are also known to be the key to the exceptional quality of these vines and their wine. With this in mind, we chose to portray Gorka and Itxaso as two “wicked stones”.

Contribution

Stones and pebbles are supposedly bad for vineyards. But what for some is an inconvenience, leads us to a name: “Malaspiedras” (wicked stones).

Production

4000 bottles

Credits

Client 
El Mozo Wines
Art Director 
Daniel Morales, Javier Euba
Graphic Designer 
Daniel Morales, Javier Euba