Silver

Corporate Identity for a Small Company

Machado - Muñoz

Client 
Gonzalo Machado, Mafalda Muñoz

Briefing

2x4 was tasked to create an identity that was both neutral yet strong in presence. Classical but modern with a twist, and that could accommodate to web applications as well as to strong print pieces and catalogs of each exhibition.

Proposal

We proposed an elastic design system accommodating the name in an abbreviated and long form, depending on the medium. We also proposed general art direction for the catalogs/invitations, to keep the strong identity but flexible to various contents.

Contribution

This young gallery, dedicated to furniture/art, is projecting its ambitions/taste beyond the original expectations with our design system.

Production

The production was considered for small runs of high quality printing but in standard formats. For example, the invitations were intentionally thick and the catalogs are to be accompanied by a folding poster, that could be a collectable.

Credits

Client 
Gonzalo Machado, Mafalda Muñoz
Art Director 
Jeffrey Ludlow
Photography 
Miguel de Guzmán