Bronze

Lettering / Experimental Typography

Loreak

Client 
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Briefing

The famous flower brand linked to surfing starts a new era and with no surname. Its name is now only Loreak and revives his Basque origins. The brand is positioned in the sporty fashion segment with a chic and urban style.

Proposal

What is a Basque person like who goes to London and comes back with new ways? Loreak logo is the answer. It is a reinterpretation of the classic “Basque alphabet” but with a current and cosmopolitan touch that transmits character.

Contribution

The Basque fashion brand Loreak Mendian, founded in 1995, reinvents itself and becomes Loreak with a new identity, new style and new concept.

Production

The logo has been tailor-made. The “Bilbao” alphabet has been the starting point to refine and renew the peculiar features of the “Basque alphabet letters”, giving it a new fresh logo according to the new values of Loreak.

Credits

Client 
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