Silver

Naming

loqueleo

Client 
Santillana Educación

Briefing

Creation of multi-platform publishing imprint within a leading brand: Santillana _ Leading children’s and young adult literature imprint _ Presence in 22 countries _ Product destined to have a lasting market presence

Proposal

Name includes the product: reading; and the user: reader _ Name in Spanish for literature in Spanish _ Marketing development based on the name: me gusta loqueleo (I like whatIread),mira loqueleo (look at whatIread), soy loqueleo (I am whatIread)

Contribution

Defines at once the product: books; the client: families, libraries, schools; and the user: children and adults. Generates a feeling of belonging to a community of readers.

Production

Presence of the publisher in 22 countries: Spain, Portugal, Latin America, USA, UK _ Product: book covers, inside covers, posters, display solutions, stands, websites, folders, advertising in the written press, radio, TV; relational elements, stationery _ Initial reach in first year: 3000 titles; millions of copies; millions of readers

Credits

Client 
Santillana Educación