"Line-App" Primavera Sound 2015

Bronze

Advergaming

"Line-App" Primavera Sound 2015

Client / School 
Primavera Sound

Briefing

To reveal Primavera Sound’s Line-Up 2015 through creating an interactive piece able to generate awareness, virality and social media buzz by the users.

Proposal

Turn the Line-up into the Line-App, the most indie videogame ever made. A four-level arcade adventure in which players were discovering the festival’s line-up as they were over the game obstacles.

Contribution

More than 40.000 downloads of the App. Impact crowd digital and printed media nationally and internationally.

Production

Original idea and creative direction: Snoop Production by Igloo Films Illustrations by Device. Music by OMD.

Credits

Client / School 
Primavera Sound
Art Director 
Xavi Galbis, Joan Hurtado
Graphic Designer 
Device
Illustration 
Device
Technical Direction 
Igloo Films
Copy 
Dani Campmany, Martin Verástegui
Music 
Enola Gay - Ralp