Bronze

Unit of Packaging and/or Label

Le naturel

Client 
Vintae

Briefing

“Le natural” is a fresh wine, this wine does not have any added. The client wanted packaging that would clearly transmit this idea without confusing it with organic wines.

Proposal

For this fresh wine, we created a solution based on its “flaw”: since the wine has no preservatives, some of its properties fade over time, so it has a best-before date. What a better way to showcase this unique feature than to place that date front!

Contribution

It’s not very often that a flaw can become a virtue. Keep reading for more information.

Production

20.000 bottles

Credits

Client 
Vintae
Art Director 
Daniel Morales, Javier Euba
Graphic Designer 
Daniel Morales, Javier Euba