La Zona Transmedia - Sigue la Pista

Bronze

Marketing digital

La Zona Transmedia - Sigue la Pista

Client 
Movistar+

Briefing

Movistar+ began to create its own fictional series. For the premiere of ‘La Zona’, the new series by the Sánchez-Cabezudo brothers, they asked us for an expansion of the transmedia narrative.

Proposal

We decided to confront this challenge taking ourselves out of our comfort zone, and so we began to investigate new forms of story immersion and the result was the creation of an interactive storytelling game for La Zona.

Contribution

In this experience based on techno-creativity, through their own decisions, they discover a parallel and complementary world.

Viewers discover more than 2 million different possibilities in a universe of corruption, secrecy and radiation

Production

We wanted the user to discover first-hand the entire plot of the series. A parallel narrative was the solution here.

We created our own tool to build interactive narrative universes. ‘Storyteller’.

Credits

Client 
Movistar+
Art Director 
Vanesa García
Account Management 
Silvia Mosquera
General Creative Direction 
Eduardo Prádanos
Copy 
Juanjo Mestre
Creative Team 
Juanjo Mestre, Vanesa García, Jorge Ayllón
Executive Producer 
Domingo Corral, Ismael Calleja, David Sanz
Film Editing 
Jorge Ayllón
Production Company 
Singrima Films
Writer 
Ramón Tarrés