Bronze

Spatial Design

Just because this bed is on the Internet doesn’t mean it’s legal

Client 
Ajuntament de Barcelona

Briefing

The Barcelona City Council aimed to remove the illegal tourist apartments from platforms such as AirBnb in order to promote a sustainable kind of tourism.

Proposal

In order to remove the illegal tourism accommodations from the Internet, we took them to the street and had an impact on tourists and locals alike with our campaign claim: Just because this bed is on the Internet doesn’t mean it’s legal.

Contribution

Replicate a full-scale stereotypical AirBnb advertisement so as to be noticeable, have an impact on our target and thus tackle the issue.

Production

We created four stands located in key areas of the city in order to have an impact on both targets.

Credits

Client 
Ajuntament de Barcelona
Art Director 
Anna Salinas
Graphic Designer 
Mariona Padró, Diego Andrés
Account Management 
Iciar Zafra, Angela Linés, Maite Zamora, Julia Crevecoeur, Clara Cóbreces
Agency Producer 
Iria Martínez
Creative Direction 
Ester Pino
Copy 
Merche Vaivén, Lorena Pedre
Creative Team 
Clara Torra, Júlia Bartlett, Raúl Andreu
Executive Creative Direction 
Xavi de la Cruz
Production Company 
Celofán