INTERVENTIONS – The Noise-Cancelling Kennel

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Branded Content

INTERVENTIONS – The Noise-Cancelling Kennel

Client 
Ford of Europe

Briefing

To apply car technology to everyday objetcs to improve life under the copy "If it improves life, it is probably on a ford"

Proposal

Dogs can hear a much wider range of sound frequencies that humans can. That makes the noise from fireworks especially loud to them, and much more stressful as result. We design an built a Kennel using noise cancelling technology from cars.

Contribution

The quite kennel is built using sound proof materials and incorporates the noise-canceling technology that’s built into its latest Ford Edge SUVs.

Production

The kennel incorporates a set of microphones and a digital signal processor that captures the incoming sound wave s and generates their inverse. Adding both produces a disruptive interference that reduces the strength of the sound.

Credits

Author 
Espadaysantacruz Studio + GTB London
Client 
Ford of Europe
Art Director 
Yan Cucco + Espadaysantacruz Studio
Programming 
Alvaro Gordo Ruiz
Technical Direction 
Miguel Espada
Account Management 
Group Business Director: Anna Stump Head of Social Media and Digital Experience: Hugo King Social Media Director: Andrew Swain Brand Comms Lead (Blended Team): Gina MacCarthy Senior Account Manager: Alexander Palmer
Agency Producer 
Paloma Adrien
Creative Direction 
Marcos Almirante
General Creative Direction 
Lazaros Nikiforidis
Copy 
Alexandru Vasile, Dan Griffiths
Creative Team 
Alexandru Vasile, Yan Cucco, Dan Griffiths, Ben Williams
Design Manager 
Alejandro Lopez Bravo, Carlos Delgado
Executive Creative Direction 
Julian Watt
Cinematography 
Tulio Ferreira
Executive Producer 
Nerea Goikoetxea
Film Editing 
Gonzalo P Martos
Film Director 
Juan Santa Cruz, Nerea Goiketxea
Music 
TDL Music
Production Company 
Espadaysantacruz Studio
Other 
Product design: Espadaysantacruz Studio Project Manager: Nerea Goikoetxea
Photography 
Mikel Bastida
Production Manager 
Nacho Perez De Guzman Amores