Gold

Interactive Installations

The Imagination Machine

Client 
S7 Airlines

Briefing

Our brief: give S7 Airlines new stature by communicating they can connect Russian travelers to 900+ destinations worldwide. Our campaign task: to put the wonder back into air travel. Our insight: the place of your dreams is just one flight away.

Proposal

The innovative installation used EEG-technology to turn brains into game controllers. Participants had 45-seconds to manoeuvre a small plane to their dream destination using only the power of their imagination.

Contribution

Introducing The Imagination Machine - an installation that allows you to fly to your dream destination, using only the power of your brain.

Production

The Imagination Machine stunt was held in Moscow’s Afimall City mall. Over 200 people took part throughout the day. In the end, 49 people won but The Imagination Machine left everyone thinking about the place of their dreams and S7 Airlines.

Credits

Client 
S7 Airlines
Art Director 
Szymon Rose, Vasco Vicente
Programming 
Tellart
Technical Direction 
Kelsie Van Deman
Copy 
Daniel Schaefer, Evgeny Primachenko