Bronze

Outdoor Advertising

GREC 2108

Briefing

Barcelona's GREC festival, began in 2017 a new cultural journey around the world in four stages. In its second stage, the GREC arrived to Asia, remomerating the silk route

Proposal

The idea was to reinvent the well-known oriental theater masks, from a more atual vision, to create a very iconic image easily applicable to all materials. Outdoor, hand program, videos for the presentation of the shows

Contribution

A concept for a sector that usually doesn't have a concept in its communication worked with a carefully and notorious execution. Concept + Craft

Production

We brief to several artists, we choosed Lobulo, we decided four targets, together we made hundreds of sketches to decide the four winners and we made all the masks with the hand craft paper technique

Credits

Author 
Make it GAS
Art Director 
Anna Gasulla, Adrià Sanchez
Illustration 
Lóbulo
Creative Direction 
Anna Gasulla, Tomás Oliva
Copy 
Tomás Oliva, Daniel Encinas
Creative Team 
Adrià Sanchez, Daniel Encinas
Executive Creative Direction 
Anna Gasulla, Tomás Oliva
Photography 
Javier Tles