Bronze

Graphic Design

Grafito

Client 
IED Barcelona

Briefing

Create the corporate identity for an art center, developing a graphic system that is adaptable to multiple formats and allows the identity coexist with diverse visual materials generated by the exhibitions commissioned by the center.

Proposal

Offer the user a look into how creatives and artists develop their work, exhibiting only the process from multidisciplinary artists and never showing fully finished works.The identity gives the user the feeling that comes from this process.

Contribution

Inspired by the raw process of creation, Grafito is an art gallery where the main concept for the graphic identity explores the “unfinished”.

Production

This visual identity comes to life through its use of papers and textures, inspired by materials used in the process of creating artwork, giving the user a tactile experience throughout the identity.

Credits

Client 
IED Barcelona