Integrated Graphics

Good Paper for Good Things

Client / School 
Fedrigoni España


Create a new concept for Fedrigoni España to strengthen its position as a quality paper for graphic arts. Generate around the concept all the pieces of annual communication and promotion, presenting the new positioning of the brand to its publics.


To apply the concept GOOD THING FOR GOOD PAPER to every single need of the brand, using a simple typographic design, supported by the power of text and headlines and by the quality of the papers Fedrigoni.


The concept GOOD THINGS FOR GOOD PAPER shows his versatility applied to different media: newsletters, bags, invitations, posters, a book...


Mixed media and formats, using all the range of quality Fedrigoni Papers.


Client / School 
Fedrigoni España
Art Director 
Carlitos y Patricia, Karen Heuter
Graphic Designer 
Carlitos y Patricia, Esteve Bou
Carlitos y Patricia, Nuria de Arizón