Bronze

Outdoor Advertising

Giro

Client 
Mercedes BENZ España, S.A.

Briefing

Communicate that the new Smart fortwo is the car with the smallest turning circle.

Proposal

To tell this, we use Trivision outdoor supports, a format with three faces that turns the new smart fortwo as fast as this one. Do you have 30 seconds? Watch the video.

Contribution

The idea takes full advantage of the features of an outdoor support to tell simple and direct the product benefits.

Production

We contracted different faces of Trivision outdoor supports, and took advantage of their turning system to inform about how fast and easy turns the new Smart fortwo.

Credits

Client 
Mercedes BENZ España, S.A.
Art Director 
Aurora Hidalgo
Creative Direction 
Gonzalo Urriza
Copy 
Roberto López
Executive Creative Direction 
Carlos Jorge