Bronze

Graphic Design

Gesture - Heinz campaign

Author 
Abel García Sánchez
School 
Idep Barcelona

Briefing

Heinz celebrates its 150th anniversary, and wants to convince its public to continue buying its product. Create a campaign that communicates the essence of Heinz.

Proposal

We have been accompanying our meals with Heinz ketchup for years and years, but we had not realized that we have shared the same gesture with the rest of the world, just as Heinz has always been with us.

Contribution

A completely different look than the one we are used to, reaching the minimum expression of a brand with a simple gesture.

Production

It would be a campaign that would communicate both online via social networks and offline, with posters, billboards, flyers, street actions ...

Credits

Author 
Abel García Sánchez
Art Director 
Abel García Sánchez
Graphic Designer 
Abel García Sánchez
Creative Direction 
Abel García Sánchez
School 
Idep Barcelona