Silver

Naming

Fred

Client 
Fred cold brew

Briefing

Give a bottled and ready to drink coffee a name. This coffee has born in Barcelona and it is produced using a cold brew method. The name has to work internationally, it has to attract the client and cause curiosity.

Proposal

Fred in Catalan means cold (tribute to its birthplace, Barcelona) explaining that the coffee is brewed cold, it also could be someone’s name. A short name, easy to pronounce in every language.

Contribution

Fred is coffee in a bottle, ready to drink. A coffee steeped in cold water. ¿Why make hot coffee if it's going to be drunk cold?

Production

Fred is been sold in Barcelona and other Spanish cities since last Summer, it could also be purchased online. It’s a different coffee, the first of its kind in this county. It comes in two sizes.

Credits

Client 
Fred cold brew
Art Director 
David Boleas
Graphic Designer 
David Boleas
Illustration 
Jorge Boleas