FIATC Seguros, sede corporativa en Barcelona

Silver

Signage

FIATC Seguros, sede corporativa en Barcelona

Client 
FIATC Seguros / Joaquim Rigau, Genars Arquitectura

Briefing

Signage design for the insurance company FIATC’s new headquarters. The interior walls are faced with wood strips that follow a fixed rhythm and its corners are curved. That makes the use of any conventional sign system very difficult.

Proposal

Playing in favour of limitations: solving signage on the walls –floor numbers, pictograms, etc.– and using wood strips as a grid. The fixed rhythm of the strips was extended to the whole space, getting a uniform system.

Contribution

The main achievement is fitting signage in an architecture with specific limitations in a simple and natural way.

Production

In order to fit in a particular interior architecture harmonically, the signage was produced with the same materials as the space: lacquered wood strips, lacquered and silkscreened wood boards and vinyl on windowpanes.

Credits

Client 
FIATC Seguros / Joaquim Rigau, Genars Arquitectura
Graphic Designer 
Dani Rubio Arauna, Raimon Botey
Photography 
Borja Ballbé