Bronze

Typefaces

FC Barcelona Typeface

Client 
FC Barcelona

Briefing

Part of the rebranding project, a corporate typeface family has been developed for FC Barcelona. With the ability to work as a corporate and expressive brand asset.

Proposal

Respecting the club history, the brand elements, and the new positioning, a complete typographic family have been developed of 7 weights in Sans variant, and 4 weights for the Serif the Condensed and Compressed.

Contribution

Due to the complexity & magnitude of the project, we can affirm that the type developed is a unique example within the world of sports branding.

Production

Creative direction and design: Summa Brading

Typographer: Iñigo Jerez 

Credits

Author 
SUMMA Branding
Client 
FC Barcelona
Account Management 
Joan A. Mendoza, Lidia Laffitte
Creative Direction 
Roderic Molins
Creative Team 
Sebastián Negrín, Julen García
Executive Creative Direction 
Josep Maria Mir
Typography 
Iñigo Jerez