Bronze

Graphic Design

EL OTRO PARIENTE

Author 
Adrián Martos Álvarez
School 
CIC - Elisava

Briefing

 

Packaging for a Verdejo young wine from a winery called José Pariente.

The objective is to attract new inexperienced consumers.

Proposal

 

“El Otro Pariente” proposes a youth and rebel graphic language, contrasting with the tone of the current products from the winery. This is reflected with the spray intervention on the label and the top.

Contribution

The design conveys a storytelling without use the textual language. It takes advantage of a classic tone already established to create a new product.

Credits

Author 
Adrián Martos Álvarez
Copy 
Anna Pérez Alcaraz
Other 
Tutorizado por Rosa Rodríguez
School 
CIC - Elisava